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The Plaza Pioneer Park: A History and New Beginnings

An icon in its own right, the 130-room Pueblo Revival Art Deco property originally opened on November 30, 1930 as one of Conrad Hilton’s first high-rise hotels. 

Reopening fall 2019, The Plaza Pioneer Park is both an architectural landmark and independent boutique hotel that symbolically stands for the revitalization of El Paso. Throughout its history, the hotel has hosted Hollywood starlets like Elizabeth Taylor, and the grounds also hold historical markers as an unofficial meeting spot for both sides of the Mexican Revolution, the first kindergarten in Texas, and The Woman’s Club of El Paso.

An icon in its own right, the 130-room Pueblo Revival Art Deco property originally opened on November 30, 1930 as one of Conrad Hilton’s first high-rise hotels. Designed by architectural firm Trost & Trost, the spectacular 19-story structure, crowned with a Ludowici clay tile pyramidal roof, forever changed the skyline as the tallest building in El Paso, and today, it is still remains the fourth tallest.

In 2008, Paul Foster, a respected El Paso businessman, purchased The Plaza to fully restore the glamour and grandeur of the hotel. While the red brick exterior remains largely unaltered, the hotel’s re-imagined interiors broadcast modern luxury balanced with West Texas surrealist artistry. 

The Plaza’s rooms and suites are modernly luxurious with playful use of texture and historic nods, which draw inspiration from the Pueblo Revival Art Deco architecture and the West Texas landscape. The beds are wrapped in Matouk linens and punctuated by tall channel-tufted headboards offset by rich-chocolate, Deco-inspired wool rugs. The seating areas feature a 30s fitted cigar chair with Macassar ebony insets. Local influences are seen in the artwork, materiality, and rich burgundy, cream and champagne color palette.

The Plaza also features a world-class restaurant, bar, and exclusive rooftop bar designed by Johnson Studio.  Ámbar features elevated Mexican cuisine, and it is located on the lobby-level. The Bar at Ámbar fascinates with a two-story, glowing amber wall feature that creates a stunning background for the most extravagant collection of tequilas, mezcals and Mexican wines in the world. While, the elevator whisks guests and locals to the 17th floor to La Perla, where all are awed by the mountainous views that stretch from El Paso to Mexico and New Mexico. 

An icon in its own right, the 130-room Pueblo Revival Art Deco property originally opened on November 30, 1930 as one of Conrad Hilton’s first high-rise hotels.